Simon Sinek understands and communicates problems of an entire generation. His best selling book "Start With Why" spawned a whole host of companies to understand why they were in business. He is clear that people do not buy what you do, they buy why you do it. Simon is also a great communicator on leadership and millennial problems. Search for his TED talks, podcast appearances or follow the link below to watch his exceptional talk about why millennials are unhappy.